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Varnel Realty

How Varnel Realty booked 27% more showings with two minute lead response

Varnel Realty is an independent brokerage in Austin with 18 agents, about 120 active listings and a growing property management arm.

Industry
Real estate
Location
Austin, Texas
Agents
18
CRM
Branvo
Listings
120
Varnel Realty logo

Challenge

Agents missed calls during showings and closings, and web leads waited hours for a call back. By then, many buyers had already booked with another agent.

Solution

Callmate answers every listing and sign call, qualifies buyers on budget, pre-approval and timeline, books showings around each agent's calendar and calls back every web lead within two minutes.

Results

  • Result 01

    Median lead response time down from 4 hours to 2 minutes

  • Result 02

    27% more showings booked in the first quarter

  • Result 03

    100% of sign calls answered, including evenings and weekends

Story

Never lose a lead to voicemail

The first call back wins

In real estate the agent who calls back first usually wins the client. Varnel's agents were good at calling back, but not while they were inside a showing or at a closing table.

Every listing, answered

Callmate knows every active listing from Varnel's feed. It answers questions about price, size, schools and open houses, qualifies the caller and books a showing on the listing agent's calendar, or the next free agent's.

Seller leads go to the front

Valuation requests are flagged and transferred live when an agent is free, because a listing is worth more than any single showing.

Agents now start the day with a calendar of booked showings instead of a list of missed calls.

“Speed to lead used to depend on whether I was in a showing. Now every sign call is answered in a second and booked on my calendar.”

Varnel Realty

Varnel Realty's 18 agents have used Callmate since 2025.

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